By Rieva Lesonsky. Women business owners can achieve so much more when we support each other. If you're a woman entrepreneur, check. Small businesses are privately owned corporations, partnerships, or sole proprietorships that . In a study that examined the demographic of small business owners was published. The study showed that the median American small. Millions of people are on Yelp looking for businesses like yours. Show them why they should choose you. Join the community and start telling your story your.
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So, that cuts out inspirational posts. Is there a way to get round this? Hmmm…I do this each and every day and get tons of reach.
Where are you getting the photos you are using? I have already shared this with a few of my clients who have struggled in the past curating new and fresh content! I was Kim Garst when I started and no one knew who I was. My best advice is to dig in and do the work.
User generated content would also work well and could well tie into the contest idea as well. Look what Vinay Koshy just posted.. Thank you for the good idea. Great tips I think 15 was really hard for me given that it involved me sharing that I might be possibly shutting down one of my small businesses. Look what Stacey Crutcher just posted.. These ideas are so awesome, thanks Kim for posting! It works great indeed! One thing I need to post more is asking for suggestions, recommendations, and help — great idea in your 1.
Oh, and absolutely love your 9, I see too many blog post updates posted automatically with no intro at all! Facebook mistakes to avoid. The very best response I ever received to a Facebook post came one awful day several years ago.
I drove off to an errand but left my iPad on top of my car. Shortly afterward I found the poor guy, took a photo of the ghastly remains, and posted it on FB!
Or were they like the person who stares at a traffic accident? Look what Robbie Schlosser just posted.. This is the key to consistently good content that people love by the way! Lots of wonderful ideas here. I want to try running a poll. By the way, how do you manage a poll through a Facebook Page, since I think a FB Page cannot create a poll, unlike groups?
Thats great ideas, I must try the fill in the blanks to ask why Thalasherry Foods are yummy!! I am already doing some of these, but need to follow all the tips.
Im definitely one of the frustrated ones when it cones to fb pages: First you set up fb page, than you PAY so your friends actually see your posts. And then you need to pay even more so people who like your page actually see your post! Im not going to spend even a dime more for promotion. Here is another thing: That makes absolutely no sense… I like twitter much better these days. Didnt notice they hide anything on purpose.
I hear ya on the cheated part, Joanna but it is what is is and we just have to find strategic ways to get around the changes. Hey… These are really very nice ideas I was looking for. I set up a test poll to try it out. Great article — Thanks a bunch. All of this info is kind of a no brainer BUT we often forget about all this. Putting it all together in one place, in one article, is fantastic!! Not only have I book marked this page but have copied and pasted it into a word document so I can refer to it and keep my content appealing.
This should be a big help. Also, I completely disagree with your statement that you should be posting at least times a day. Research has shown that the sweet spot is posts per week.
My advice is based on my own experience and testing with multiple clients. The key is to TEST everything yourself for your own audience. I love the inspirational images you put out every day as in 5, Kim. But how do you make them? Or where do you get them? Do you use http: I use Canva www. It is very flexible and easy to use. Susanna Look what Susanna Gebauer just posted.. You shared some great ideas. The one that sticks out the most is the personal post. It shows that I do have a life outside of blogging which intrigues my audience even more.
Thanks for sharing Kim! I hope your holidays were great! Look what Sherman Smith just posted.. Facebook has become one of the necessary platforms for all the Business this days. Each month, we have a movie on the community green and I see this as an opportunity to use the poll application to engage the residents.
Providing them two or three movie choices and see which cinematic adventure they prefer. Thanks so much for mentioning ShortStack in this article! Some great tips here for businesses needed to up their Facebook posting game. I own a pest control company. I would like help with daily posting. Nothing heavy or serious. Did you know tidbits, bug jokes. Fan only discount, photos of the team and the follow friday ideas are great. Thank you so much for the list.
I have tried posting photos of our team on our Facebook pages, this idea is great. People actually love to see who is behind the scenes, they love see real human and most importantly these type of photos and videos increase the trust.
Look what Hamayon just posted.. This sounds like great advice for B2C businesses, but what about B2B businesses, especially in more industrial businesses? I think it depends on how you structure your contest, Gil. I absolutely believe that you could host a contest that would be of interest to another business within your niche. I sell window coverings locally.
Do you think Face Book ads will work for me? Yes, if you target your audience well and with something that would be an attractive offer for them, I think they can work for anyone. Thanks for this post Kim, this is indeed a really cool guide to post more content to facebook.
Look what Azam Hamdoon just posted.. Great tips Kim, much appreciated. I also find that posting 3, 4 and sometimes even more times a day has a positive effect on my reach and engagement.
As you say though, this needs to be tested for each individual. Some pages tend to lose fans when they post multiple times through the day. Hello Kim, I remember the first time I stumbled upon you, your name, your awesomeness. This comment took me forever to write. Kim with so much information out there where would you suggest I start learning?
Any particular names, books, websites? I baby sit weekly and have some money saved up to start learning more so any information would be helpful.
Thank you for being such an inspiration. Do you know for sure this is okay to do? These are some really great tips. Implementing a number if them THIS week. Awesome tips, this post is a game changer. Go to try some of these in the future!
Look what Iuvo Omega Limited just posted.. Always keep reading your articles and feel so light to learn new things. It really helping me to get new things. Very useful and I like the poll point..
This is my idea of small business. The question to web-developers, looking not for advice but just a reflections. So case actually that: Of course I hope for a large number of website visitors reside in multiple countries: Recently read an article about CDN here http: Do I really need a Content Delivery Network or a simple hosting will enough?
May I ask you? I bet it is either something dead simple or very expensive? Not expensive at all! I use a web tool called Canva to create all my graphics. This is very valuable information. I love all the tips and they way things work together. Finding new ways to use your social media for purposes of directing your audience and keeping them engaged will only work to all benefits.
Look what Sandy Mangis just posted.. I like your first idea about posting a question — I think people can connect with you if you seem more human online. Instead of acting like you have all the answers, asking a question can make you more approachable. Will certainly keep this in mind. Link to tutorials — really good advice to connect them with photos, quite valuable to the community and enticing as well.
Cross-promote with someone — love this, the age of fearing your competition is over, you should learn how to use the connections: Complementary services are great as well. Sharing a good product or company makes you an authority in the field and leads to trust as well. Some great ideas here! Running contests have been our number one best seller on Facebook. For some reason people love to win things.
Thanks for sharing this! I agree with you on the importance of Facebook. It really facilitates direct interactions with customers. I also see many site and platforms that offer help at a price, of course. The platform I used, though, also offers stock posts, which are great for business owners who just want to post something cool and be on their way.
Most of my clients are coaches and I found that they although they have passion in what they do most of them know little or nothing how to use Social Media properly to grow their audience. Thanks for putting these all together, I now have something to share with them without me explaining things over and over to them.
Look what Rambo Ruiz just posted.. Look what Tanisha just posted.. This is my first time go to see at here and i am actually pleassant to read all at alone place. Look what Earle just posted.. This site was… how do I say it? Look what Ultimate Diet System just posted.. So happy to provide relevant value to you. Excellent items from you, man. You aree making it enjoyable and yoou continue to care for to stay it wise. I cant wat to learn much more from you. This is really a tremendous website.
Look what Antony just posted.. I just found your site a few minutes ago, but I got to say I like your outlook on life.
I checked out your Facebook page, and it seems like we are pretty much in the same niche. I would love to be in contact, maybe we can help each other in the future. Hi… These are really very nice ideas. I have started working on the same too. Amazing Ideas for newbies. Great ideas for staring or running business smoothly. Thanks for sharing post. I did find a tool that really helped me out though. You can use my referral code too: This is very much great and hope fully nice blog.
Every body can easily get perfect information from here. Video postings have been the most shared of our facebook posts. We plan to use several of these going forward! Look up people you know and see if they have Instagram or just ask. I like these quick and simple ideas. I think showing behind the scenes on social media is the best way to get connected with the audience as posting such posts makes the viewers feel connected to the brand emotionally.
Facebook is the great way to promote small business. I also want to promote my business on Facebook. So tell me how to increase the reach of my post.
Thanks for sharing this wonderful tips. I will love to try these for my business. I think that this will definitely help me in my business journey. I have a unique post for each day of the week and find quotes and questions with images work well. Look what Vatsala Shukla just posted.. Effective Leaders know how to use the Power of Storytelling. Hi Kim; thank you for sharing these valuable tips. It is so nice to see those that are making it and those that have made it giving back without the sales pitch.
I also appreciate your honesty when you were asked if you have a business coach, mentor etc.. I thank you again Kim for sharing so freely and I am sure like myself many other readers can benefit to boost the FB of their business. Thanks for sharing 17 killer Facebook post ideas for businesses. Then I would like say Thanks a Million for this mind-blowing post. Thanks for sharing this. I want to improve my facebook post for my small business. Great post you wrote dear. I really appreciate your wisdom and command on this unique topic.
That is a really good tip particularly to those new to the blogosphere. Short but very accurate info… Many thanks for sharing this one. A must read post! Well what a brilliant post!!! I love it…love love it!!! I am thankful to you for sharing so freely and I am sure like myself many other readers can benefit to boost the FB of their business. I love the idea of creating a challenge for your customers. Thanks for the great ideas!
It can be so easy to forget how important it is to just think outside the box sometimes. This blog has Some interesting valid points! I appreciate on your blog this is well written and the rest of the website is extremely good. I also appreciate your honesty when you were asked if you have a business coach, mentor etc. Hey Kim, Great blog this is going to be of great importance to people like myself who is just an intern ad also new to social media marketing, am glad i have a clearer vision all thanks to your blog.
Thanks for the great tips! Coming up with post ideas day after day can be easier said than done, so ideas for inspirational are always appreciated. Your blog website provided us with useful information to execute with. Thanks a lot for talking about. Thanks for sharing such a insightful article! I agree with you on the importance of social media portals specially Facebook. It really facilitates the engagement and direct interactions with your current as well potential customers. Keep sharing the knowledge….
A debt of gratitude is in order for sharing this. In contrast, startups aim for growth and often offer an innovative product, process or service, and the entrepreneurs of startups typically aim to scale up the company by adding employees, seeking international sales, and so on, a process which is financed by venture capital and angel investments.
Successful entrepreneurs have the ability to lead a business in a positive direction by proper planning, to adapt to changing environments and understand their own strengths and weakness. Examples would be Microsoft, Genentech, and Federal Express which all embody the sense of new venture creation on small business.
Self-employment provides works primarily for the founders. Entrepreneurship refers all new businesses, including self-employment and businesses that never intend to grow big or become registered, but startups refer to new businesses that intend to grow beyond the founders, to have employees, and grow large. The legal definition of "small business" varies by country and by industry. In addition to number of employees, methods used to classify small companies include annual sales turnover , value of assets and net profit balance sheet , alone or as a combination of factors.
Small businesses are usually not dominant in their field of operation. In a study that examined the demographic of small business owners was published. The study showed that the median American small business owners were above the age of The ages were distributed as: As for educational background: The United States census data for the years and shows the women's ownership share of small businesses by firm size. The data explains percentages owned by women along with the number of employees including the owner.
Generally, the smaller the business, the more likely to be owned by a woman. Franchising is a way for small business owners to benefit from the economies of scale of the big corporation franchiser. McDonald's and Subway are examples of a franchise. The small business owner can leverage a strong brand name and purchasing power of the larger company while keeping their own investment affordable. However, some franchisees conclude that they suffer the "worst of both worlds" feeling they are too restricted by corporate mandates and lack true independence.
A retailers' cooperative is a type of cooperative which employs economies of scale on behalf of its retailer members. Retailers' cooperatives use their purchasing power to acquire discounts from manufacturers and often share marketing expenses. They are often recognized as "local groups" because they own their own stores within the community. Retail cooperatives also allow consumers to supply their own earnings and gain bargaining power outside of the business sector.
Many small businesses can be started at a low cost and on a part-time basis, while a person continues a regular job with an employer or provides care for family members in the home. In developing countries, many small businesses are sole-proprietor operations such as selling produce at a market stall or preparing hot food to sell on the street, that provide a small income.
In the s, a small business is also well suited to Internet marketing ; because, it can easily serve specialized niches, something that would have been more difficult prior to the Internet revolution which began in the late s. Internet marketing gives small businesses the ability to market with smaller budgets. Adapting to change is crucial in business and particularly small business; not being tied to the bureaucratic inertia associated with large corporations, small businesses can respond to changing marketplace demand more quickly.
Small business proprietors tend to be in closer personal contact with their customers and clients than large corporations, as small business owners see their customers in person each week. One study showed that small, local businesses are better for a local economy than the introduction of new chain stores.
By opening up new national level chain stores, the profits of locally owned businesses greatly decrease and many businesses end up failing and having to close. This creates an exponential effect. When one store closes, people lose their jobs, other businesses lose business from the failed business, and so on. In many cases, large firms displace just as many jobs as they create.
Independence is another advantage of owning a small business. A small business owner does not have to report to a supervisor or manager. In addition, many people desire to make their own decisions, take their own risks, and reap the rewards of their efforts. Small business owners possess the flexibility and freedom to making their own decisions within the constraints imposed by economic and other environmental factors. Small businesses often face a variety of problems, some of which are related to their size.
A frequent cause of bankruptcy is under capitalization. This is often a result of poor planning rather than economic conditions. It is a common "rule of thumb" that the entrepreneur should have access to a sum of money at least equal to the projected revenue for the first year of business in addition to his or her anticipated expenses. Start-up expenses are often grossly underestimated adding to the burden of the business.
Failure to provide this level of funding for the company could leave the owner liable for all of the company's debt should he or she end up in bankruptcy court , under the theory of under capitalization. In addition to ensuring that the business has enough capital, the small business owner must also be mindful of contribution margin sales minus variable costs. To break even, the business must be able to reach a level of sales where the contribution margin equals fixed costs.
When they first start out, many small business owners under price their products to a point where even at their maximum capacity, it would be impossible to break even. Cost controls or price increases often resolve this problem. In the United States , some of the largest concerns of small business owners are insurance costs such as liability and health , rising energy costs, taxes , and tax compliance.
Contracting fraud has been an ongoing problem for small businesses in the United States. Small businesses are legally obligated to receive a fair portion 23 percent of the total value of all the government's prime contracts as mandated by the Small Business Act of Since , a series of federal investigations have found fraud, abuse, loopholes, and a lack of oversight in federal small business contracting, which has led to the diversion of billions of dollars in small business contracts to large corporations.
Another problem for many small businesses is termed the 'Entrepreneurial Myth' or E-Myth. The mythic assumption is that an expert in a given technical field will also be expert at running that kind of business. Additional business management skills are needed to keep a business running smoothly. Some of this misunderstanding arises from the failure to distinguish between small business managers as entrepreneurs or capitalists.
While nearly all owner-managers of small firms are obliged to assume the role of capitalist, only a minority will act as entrepreneur. In general, small business owners are primarily focused on surviving rather than growing; therefore, not experiencing the five stages of the corporate life cycle birth, growth, maturity, revival, and decline like an entrepreneur would.
Another problem for many small businesses is the capacity of much larger businesses to influence or sometimes determine their chances for success. Business networking and social media has been used as a major tool by small businesses in the UK, but most of them just use a "scatter-gun" approach in a desperate attempt to exploit the market which is not that successful.
Business planning is associated with improved growth prospects. Funders and investors usually require a business plan. A plan also serves as a strategic planning document for owners and CEOs, which can be used as a "bible" for decision-making . Although this may seem positive, in reality the growth is slow, as small business owners shy away from exporting due to actual and perceived barriers.
Learning the basics of a foreign language could be the solution to open doors to new trade markets, it is a reality that not all foreign business partners speak English. China is stated to grow by 7. When small business fails, the owner may file for bankruptcy. In most cases, this can be handled through a personal bankruptcy filing. Small businesses can encounter several problems related to engaging in corporate social responsibility , due to characteristics inherent in their size.
Owners of small businesses often participate heavily in the day-to-day operations of their companies. This results in a lack of time for the owner to coordinate socially responsible efforts, such as supporting local charities or not-for-profit activities.
Small businesses also face a form of peer pressure from larger forces in their respective industries, making it difficult to oppose and work against industry expectations. Because small businesses have more personal relationships with their patrons and local shareholders, they must also be prepared to withstand closer scrutiny if they want to share in the benefits of committing to socially responsible practices or not.
While small businesses employ over half the workforce in the US  and have been established as a main driving force behind job creation,  the quality of the jobs these businesses create has been called into question. Small businesses generally employ individuals from the Secondary labour market.
As a result, in the U. Research from the U. Cyber crime, in the business world can be broken down into 4 main categories. They include loss of reputation and consumer confidence, cost of fixing the issue, loss of capital and assets, and legal difficulties that can come from these problems.
Loss of reputation and consumer confidence can be impacted greatly after one attack. Many small businesses will struggle to gain confidence and trust in their customers after being known for having problems prior.
Cost of fixing the cyber attack would require experts outside of their field to further the investigation and find the problem. Being down for a business means losing money at the same time. This could halt the online operations and mean the business could potentially be down for a long period of time. Loss of capital and assets ties well in with the cost of fixing the issue. During a cyber attack, a business may lose their funds for that business.
Worst-case scenario, a business may actually lose all their working capital and funds. The legal difficulties involved with cyber crime can become pricy and hurt the business itself for not having standard security measures and standards. Security not only for the business but more importantly the customer should be number one priority when dealing with security protocol. The monetary dollar damage caused by cyber crime in equalled out to be over 1. In , California alone had over million dollars reported to the IC3.
The average company this year in the United States amounted to Certain cyber attacks can vary on how long it takes to solve a problem. It can take upwards to 69 days for an average everyday attack on a business. The types of attacks include viruses and malware issues. Employee activities within the workspace can also render a cyber attack.
Employees using mobile devices or remote work access off the job makes it easier for a cyber attack to occur. Although small businesses have close relationships with their existing customers, finding new customers and reaching new markets is a major challenge for small business owners. Small businesses typically find themselves strapped for time to do marketing, as they have to run the day-to-day aspects of the business. To create a continual stream of new business and find new clients and customers, they must work on marketing their business continuously.
A list of ten of the best business books for small business owners that provide actionable and relevant advice and insight. Many successful small business owners share a few common and powerful character traits that help them drive their business forward. I see "business owner" as a job title and "entrepreneur" as a mindset.